playing up the triple play

TRIPLE PLAY

1. In baseball, the act of getting three players out on one play
2. In telecommunications,  a package combining the three services of telephone, television, and internet access

In the baseball sense, triple plays are awesome, stand-up-and-cheer events. In the telecommunications sense, well, yeah.

But cable provider Comcast has found a rather interesting approach to talking about its triple play offerings. Rather than the usual pitch, it’s launched a website, Tripleslanguage, chock full of slang terms for all the new activities that suddenly become possible when you sign up for a triple play. Such as “snurfing” – surfing the internet while you’re talking on the phone.

monsters, inc

Capcom, producer of the popular Monster Hunter series of video games, is promoting  its on products in a somewhat roundabout way, sponsoring a real-life monster hunt in Guyana, where researchers from the Center for Fortean Zoology will search for giant anacondas and the “didi”, South America’s answer to bigfoot.

Yes, really. And yes, the Center for Fortean Zoology actually exists. In fact, they have a YouTube video…

tease

Auto show season is nearly upon us, and that means one thing. Lots of new cars and shiny new sheetmetal to drool over. Or, in the case of my wife, to roll your eyes at.

Despite the constant, unceasing advances in the cars themselves, the “tease and release” schedule leading up to the major shows has been pretty formulaic for a number of years. Follow any auto blog or news site and you can spot the progression. It begins when the spy photographers catch a test mule out and about, followed by snaps of heavily disguised prototypes. A few months pass, and gradually the camo strips away, giving glimpses of a headlight here, a c-pillar there. Then, if the automaker is feeling cheeky, they may toss out a design sketch or an unrevealing teaser shot of the car a few weeks before the show. this is followed by the full-blown media kit, containing the ever-loved press release and more hi-res images than you can shake a stick at.

Nobody has really messed with this formula. Until now. Rather than going with a teaser shot, BMW has gone and put together an entire teaser VIDEO for the X6 concept.

Have a look.

subserviant dog

Looks like Heartgard took a page or two out of Burger King’s playbook.

I Do Dog Tricks

green tea partay

You’ve seen Smirnoff’s Tea Partay (unless you haven’t, in which case you should click HERE).

Now, get ready for the sequel, Green Tea Partay.

West side, represent!

Heritage

This fantastic new spot for Jeep really gets at the history and sense of fun that permeate the brand (well, the Wrangler, at least…).

Chuck’s Secret

This promo for NBC’s forthcoming series, Chuck’s Secret, makes clever use of DVR technology. While seizure-inducing at regular speed, it becomes rather interesting when played back in slow motion.

It certainly caught my interest. How about you?

maxim chicks, simpsons-style

First came the search for the true Springfield, then the 7-Eleven turned Kwik-E Marts, then the create-your-own-Simpsons-avatar section on the website, then the fashion spread in Vogue magazine… but I think this may be my favorite Simpsons movie promotion so far: 

Maxim magazine presents “sexiest ladies of The Simpsons:”

carlsberg + mentos

Playing on the well-worn Diet Cok + Mentos gag, Carlsberg has put together a nice little viral…

Red Bull Plasters Field Near Gatwick With Air Race Banner

To promote the Red Bull-sponsored Air Race in London, a 120,000 square foot banner, designed by Ministry of Experience, was painted on the grass just 150 below where passing aircraft enter and leave Gatwick airport, the country’s second largest. It took 1,230 liters of paint (biodegradable, of course), seven people and 210 man hours to create the message.

Courtesy of AdRants