Auto show season is nearly upon us, and that means one thing. Lots of new cars and shiny new sheetmetal to drool over. Or, in the case of my wife, to roll your eyes at.

Despite the constant, unceasing advances in the cars themselves, the “tease and release” schedule leading up to the major shows has been pretty formulaic for a number of years. Follow any auto blog or news site and you can spot the progression. It begins when the spy photographers catch a test mule out and about, followed by snaps of heavily disguised prototypes. A few months pass, and gradually the camo strips away, giving glimpses of a headlight here, a c-pillar there. Then, if the automaker is feeling cheeky, they may toss out a design sketch or an unrevealing teaser shot of the car a few weeks before the show. this is followed by the full-blown media kit, containing the ever-loved press release and more hi-res images than you can shake a stick at.

Nobody has really messed with this formula. Until now. Rather than going with a teaser shot, BMW has gone and put together an entire teaser VIDEO for the X6 concept.

Have a look.